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May 06, 2024
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MRKG 1311 - Principles of Marketing3 credit hours. 3 lecture hours. 0 lab hours.
Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Measurable Learning Outcomes:
Identify the marketing mix components. Explain the environmental factors which influence consumer and organizational decision-making processes. Outline a marketing plan.
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