May 06, 2024  
2017-2018 Academic Catalog 
    
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2017-2018 Academic Catalog [ARCHIVED]

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MRKG 1301 - Customer Relationship Management

3 credit hours. 3 lecture hours. 0 lab hours.
General principles of customer service including skills, knowledge, attitudes and behaviors. Customer Service Specialist (CSS) exam conducted for industry certification.

Additional Fees: Exam fee for certification $75

Measurable Learning Outcomes:
Examine internal and external customer relationship management (CRM) strategies.


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