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Dec 03, 2024
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MRKG 1301 - Customer Relationship Management 3 credit hours. 3 lecture hours. 0 lab hours.
General principles of customer service including skills, knowledge, attitudes and behaviors. Customer Service Specialist (CSS) exam conducted for industry certification.
Additional Fees: Exam fee for certification $80
Measurable Learning Outcomes:
Examine internal and external customer relationship management (CRM) strategies.
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