MRKG 1302 - Principles of Retailing

3 credit hours. 3 lecture hours. 0 lab hours.

Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing.
Measurable Learning Outcomes:
Identify consumer segments, environmental trends, and traditional and nontraditional retailing markets. Explain the functions of retailing. Describe effective retailing techniques.