| |
Oct 31, 2024
|
|
|
|
|
MRKG 2349 - Advertising and Sales Promotion3 credit hours. 3 lecture hours. 0 lab hours.
Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.
Measurable Learning Outcomes:
Discuss the principles, practices, and use of multi-media in persuasive communication. Establish promotional strategies, goals, and objectives within budget constraints and regulatory agencies. Create a multi-media campaign based on research for a specific product or service.
Add to Portfolio (opens a new window)
|
|