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May 06, 2024
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MRKG 2312 - e-Commerce Marketing3 credit hours. 3 lecture hours. 1 lab hours.
Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships.
Additional Fees: Lab fee $24
Measurable Learning Outcomes:
Perform market analysis. Develop e-Marketing goals. Evaluate electronic communications. Identify target audience. Design and evaluate customer feedback techniques.
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