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May 06, 2024
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MRKG 2349 - Advertising and Sales Promotion3 credit hours. 3 lecture hours. 0 lab hours.
Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.
Measurable Learning Outcomes:
Discuss the principles, practices, and use of multi-media in persuasive communication. Establish promotional strategies, goals, and objectives within budget constraints and regulatory agencies. Create a multi-media campaign based on research for a specific product or service.
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