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May 05, 2024
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MRKG 1313 - Public Relations3 credit hours. 3 lecture hours. 0 lab hours.
Exploration of theories, techniques, and processes of public relations (PR). Includes methods of building good will, analysis of media, obtaining publicity, and implementation of PR programs.
Measurable Learning Outcomes:
Explain the basic process of public relations. Demonstrate public relations principles.
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